With little more than furniture from their homes, a wall of vintage hats, and a few display cases found on Craigslist, Rodger and Jackie Chieffalo embarked on their journey to create CHIEFFALO Americana. Rodger's passion for renovating vintage beaver felt hats started over 20 years ago. His skill in fitting clients with vintage hats from the 50s and 60s became so successful that he needed a store and a partner.

Enter Jackie Chieffalo, a Los Angeles-based stylist and handbag designer with extensive retail experience. Their shared love for vintage Western Americana and small-batch manufacturing ignited not only a business idea but also their love story. They married and opened CHIEFFALO americana in the fall of 2020. Rodger heads up the renovation and repair department, ensuring every vintage piece is meticulously restored. Meanwhile, Jackie leads the creative curation, buying, and overall blending of the two genres, creating a seamless fusion of vintage and contemporary styles. Together, they bring a unique Urban Western flair to CHIEFFALO americana.